Logotype design in 2024 is embracing both the past and the future with trends that blend traditional inspirations and revolutionary developments. These trends offer a range of avenues to investigate, regardless of whether you’re designing for a startup or an existing company trying to update its image. We have curated some of the best examples to help you visualize and apply these trends to your own projects. Let’s have a quick look at the top 7 logotype design trends for 2024.
Trend Overview: While minimalism is still popular, in 2024 it will be important to use unusual details to elevate a straightforward design. This might be a peculiar shape, an unexpected splash of color, or a subtle typographic distortion.
How to Include: A minor, eye-catching creative feature should be used while maintaining a focus on simple, streamlined designs. This might be a fun line element or a modified letter.
For instance: Consider logotypes such as the Airbnb logo, which provide a dynamic element without overpowering the minimalist aesthetic. It simply alters a basic sans-serif font with a touch of clean creativity.
A return to vintage styles from the 1970s, 1980s, and even the early 1990s is one way that nostalgia is influencing logotype design. Anticipate classic color schemes, rounded, bold typography, and vintage-inspired design features.
How to Include: Employ typefaces with a decidedly retro vibe, such as rounded scripts or bold serifs, and combine them with muted hues or cozy textures.
Example: The Burger King rebranding effectively embodies this concept, with a color scheme evoking the fast food industry of the 1970s and a chunky, vintage-inspired typography.
Trend Overview: To give logotypes structure and a contemporary touch, geometric features are being deftly incorporated into them. One way to do this would be to incorporate shapes into the letters or use them as contrasting components surrounding the logotype.
How to Include: Use geometric forms as auxiliary shapes or inside the letters. To create visual interest, use basic forms like triangles, circles, and lines.
For instance, the Zendesk logotype combines straightforward geometric elements to produce an abstract “Z,” giving the design a contemporary yet instantly identifiable feel.
Logo Trend Overview: In a world of generic fonts, hand-drawn and custom typefaces stand out for their unique, human touch. By highlighting individuality and genuineness, this trend helps brands come off as more approachable.
How to Include: Collaborate with a custom typographer or try out hand-drawn components that capture the essence of the brand. Making something distinctly unique and unforgettable is the aim.
For instance: The hand-drawn script used in Mailchimp’s logotype is unique and amiable, aptly capturing the lighthearted nature of the company.
Trend Overview: One of the most important skills in logotype design is mastering negative space. In order to add a degree of intrigue, designers this year are deftly employing negative space. It helps to produce secondary images or secret meanings within the logotype.
How to Include: Look for methods to include symbols or images in the gaps between or inside your letters. This can result in a sophisticated design that is captivating and feels intelligent.
A timeless illustration of this style is the FedEx logotype, which effectively conceals an arrow between the letters “E” and “x” to represent direction and speed.
Trend Overview: As a departure from conventional flat designs, 3D and isometric effects are giving logotypes a feeling of depth and reality. This design style makes use of perspective, layering, and shading to produce distinctive logos that have a three-dimensional appearance.
How to Include: Give your letters subtle 3D effects by layering or shading them. Maintain readability by utilizing simple fonts and clean lines to counterbalance the effects’ intricacy.
For instance, the Google Workspace logotype gives the letters a 3D appearance through the use of modest isometric effects. This enhances their interactive and engaging qualities.
Trend Overview: Making a powerful statement is the main goal of bold, large font. Large, goudy typefaces that take center stage in designs are a common feature of this style. For added effect, high contrast colors are frequently used.
How to Include: Select a bold font and increase its size. Maintaining crisp lines and spacing will help the text stay readable while ensuring that the logotype stands out at all sizes.
Example: Supremes’ logotype, which uses a bold, straightforward sans-serif font that draws attention right away with its size and clarity. It is the epitome of enormous typography.
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